Routine.Automations Free Audit →
HomeServicesOur WorkPricingFAQContactFree Audit →

Questions, tips and sources.

Straight answers about working with us, plain-English tips on getting found on Google, and the research behind every number we quote.

The audit is free, always. After it you get a fixed quote: a one-time build fee plus a simple monthly plan that keeps everything running, monitored and improving. No hourly billing and no surprises. Review plans start at $138/mo AUD, with founder pricing while the early spots last. You see the number before you commit.

If you are not happy with the service in your first month, cancel and get your money back, no questions asked. There is no review quota you have to hit, and for a smaller business even a steady three or four fresh reviews a month compounds fast. You are never locked in, so the risk sits with me, not you.

Yes. Asking every customer for a review is fine and encouraged. What Google bans is gating, only asking the happy ones. Everyone gets the same fair ask here, so your reviews stay real and your ranking stays safe.

No. I look at the tools you already use and recommend the simplest path that works. I set it all up, test it, and explain it in plain English. You need a Google Business Profile and some way of knowing when a visit is done, a calendar, a booking app, or even a spreadsheet.

Usually yes. I connect to your booking tool and your Google profile and fill the gaps they leave: review requests that actually go out, missed lead recovery, and follow-up that runs without you. A phone and a calendar is fine too.

When a visit is marked done, your customer gets a friendly message with your Google review link, personalised to them. No click? A gentle nudge on day 2 and again on day 7, then it stops. Anyone can opt out any time, and everyone gets the same ask.

When a call is missed, the system sends an instant SMS, saves and tags the lead, creates a follow-up task, and alerts your team when the customer replies. Your staff still handle the conversation. Want the system to keep texting and qualify the lead too? That is the AI SMS Receptionist upgrade. Prefer to set up the basic version yourself? There is a free DIY tutorial in Useful info.

A fast site with an assistant built in that lives on your website. It answers common questions, helps visitors find the right next step, and captures enquiries. It is website-side, separate from your SMS, so your site works harder than a brochure.

Yes, when done right. Under the Spam Act you need consent and a working opt-out, and both are built in. I only message your genuine customers, every message identifies you, and opting out takes one tap. I keep you on the right side of the rules.

Simple automations take 1 to 3 days. A full smart website or a multi-system setup takes 1 to 2 weeks. You get a realistic estimate after the audit, and I stick to it.

Review requests start going out the moment you are live, so the first new reviews usually land within days. Missed Lead Recovery saves leads from the very first missed call. The compounding part, ranking and trust, builds over the following weeks as fresh reviews stack up.

No. Everything is month to month, cancel any time and you will not be charged again. On top of that your first month is money-back: if you are not happy, you get a full refund. The one-time build fee covers setup, the monthly keeps it running and improving.

It is stored securely and used only to run your system. I never sell it, never share it, and if you cancel I delete it on request. Your customer list stays yours.

Canberra and the wider ACT are the default focus, since local reviews and SEO are where I add the most. Remote builds elsewhere in Australia can be considered case by case, the review and lead-recovery systems work anywhere.

No problem at all. The audit plan is yours to keep, with the one fix worth doing first spelled out. No follow-up sales calls, no pressure. If I cannot genuinely help, I will tell you.

You deal with me directly, the person building it, not an account manager and a queue. Less overhead, honest pricing, and a system shaped around how you actually work. The studio is young, every build is real, and the live ones are a click away on the Our Work page.

No questions match that. Try another word, or just ask me on the audit.

No fluff. The things that actually move you up Google for a local business, in plain English. Tap any one to read it.

When someone searches "massage near me" or "tattoo in Canberra", Google ranks the local map on three things it states publicly: relevance (how well you match the search), distance (how close you are), and prominence (how known and trusted you are, driven heavily by reviews). You cannot move your address, but you can win relevance and prominence.

Source: Google, Improve your local ranking. support.google.com

Reviews are now around a fifth of what decides local ranking. Three things matter: how many you have (aim to beat your competitors), your star rating (4.4+ is the sweet spot), and how fresh they are. Recency is the big lever now, a steady trickle of new reviews beats a pile of old ones, and a business with fewer but newer reviews can outrank one with more old ones.

That is the whole point of an automatic, steady review system: it keeps them fresh without you remembering to ask.

Your profile alone can drive up to a third of your local ranking. Quick wins:

  • Set the most accurate primary category, it is the single biggest factor, then add up to four relevant extra categories.
  • Fill in every field: hours, services, products, description, attributes, photos.
  • Keep your name, address and phone identical everywhere. Consistent details make you about 40% more likely to show in the local pack.
  • Post an update and add a photo most weeks.
  • Reply to every review, good and bad, within a day or two.

Google reads your site to judge relevance. Keep it fast and mobile-first, since most local searches are on a phone. Mention your service and suburb in plain language, and make sure your name, address and phone match your Google profile exactly. A slow or missing website quietly caps how high you can rank.

Google bans "review gating", filtering customers so only the happy ones get asked for a public review. Their policy prohibits "selectively soliciting positive reviews". The FTC went further in 2024, with fines up to about $51,000 per violation. The safe and higher-ranking move is to ask every customer the same way, which is exactly how an honest automated system works.

Source: Google review content policy. support.google.com

Your phone can already send a basic quick reply when you cannot answer.

  • Android: use your phone or messaging app's quick-reply or auto-reply settings where available.
  • iPhone: use the Focus or Driving Focus auto-reply options where suitable.

This is a good free first step. The limit is that it is usually one generic message, tied to phone settings, and still leaves follow-up, logging and replies on you. If you want the business version, Missed Lead Recovery sends the message, saves the lead, creates the task, and alerts your team when they reply.

Every statistic we quote, with the original research. We round down to stay conservative and never invent a figure.

83%

"83% of consumers read reviews on Google, more than any other platform."

Used on: the homepage leak cards.

BrightLocal · Local Consumer Review Survey. brightlocal.com

76%

"Around 76% of customers leave a review when asked."

Used on: the pricing calculator.

BrightLocal · Local Consumer Review Survey. brightlocal.com

12-15%

"Review requests by text convert about 12 to 15%, versus 3 to 4% for email."

Used on: the pricing calculator.

Birdeye · SMS vs email review requests. birdeye.com

100x

"Reply within 5 minutes and you are about 100x more likely to connect and 21x more likely to qualify, versus 30 minutes."

Used on: the homepage leak cards.

MIT / InsideSales · Lead Response Management Study. revenue.io

78%

"78% of customers buy from the business that responds first."

Used on: the homepage leak cards.

Speed-to-lead research, InsideSales / Lead Connect. verse.ai

Official Google references

  • Google review content policy, the no-gating rule. support.google.com
  • Google, Improve your local ranking (relevance, distance, prominence). support.google.com
  • BrightLocal, Local Consumer Review Survey, the yearly study behind most review stats. brightlocal.com

Want your own numbers?

The free audit replaces these averages with your real reviews, calls and traffic.